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Television advertising workflow
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Television advertising workflow : ウィキペディア英語版
Television advertising workflow
TV advertising delivery describes the process of getting an ad to air on television. The workflow usually involves the advertisers, creative agencies, post-production houses, media agencies, advertising delivery specialists & broadcasters.
With global advertising spend more than doubling its growth rate from 2.6% to 5.7% from 2013 to 2014,〔(【引用サイトリンク】 publisher=eMarketer )〕 and with a study by ZenithOptimedia finding that TV advertising still accounts for 39.6% of adspend in 2014, television advertising and its workflow is a thriving and growing industry.
Even with the increase of online streaming and Video on Demand,〔(【引用サイトリンク】 publisher=cab.tv )〕 86% of TV programs in the UK are still watched on the TV in 2015,
==Developments==


抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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